Jeff Williford
Assistant Director of the HPC/Athletic Operations
PHONE: (903) 565-5816 EMAIL:
Jeff Williford

In August of 2015, Jeff Williford was named the Assistant Director of the Herrington Patriot Center and Athletic Operations.

His responsibilities include directing and managing all events at the HPC and campus-wide athletic events, including event contract development, scheduling, set-up and facility marketing.

Williford also oversees event staff, concessions, ticket sales, game officials and assists in the maintenance of facilities.

His duties also include assisting the Sports Information department in various duties, while also serving as the Game Administrator at each home contest.

From 2012 to 2015, Williford served as the Student and Sports Communications Coordinator, overseeing all UT Tyler Athletic Media Relations including social media, graphic design, video production, and game day administration.

In the Summer of 2014, Williford and Peyton Low were named the American Southwest Conference Co-Sports Information Department of the Year.

The Lindale native graduated from UT Tyler in 2012 with his B.S. in Public Relations, minoring in Speech Communication.  

Williford and his wife Andreia have two children, a son August, and a daughter Isabella.

Dr. Howard Patterson
Director of Athletics
James Bonnette
Assistant AD, Compliance
Mike Reed
Assistant AD, Business/Budget
Stefani Webb
Assistant AD, SWA
Jeff Williford
Assistant Director of the HPC/Athletic Operations